BP
Channel 4
The Climate Group
Jimmy Choo
Magnum/Unilever
NBC Universal
Nizlopi
The Office Group
Orange
Orlebar Brown
Phaidon Press
Robinson McColl
toptable.com
Channel 4
The Climate Group
Jimmy Choo
Magnum/Unilever
NBC Universal
Nizlopi
The Office Group
Orange
Orlebar Brown
Phaidon Press
Robinson McColl
toptable.com
BP
Flash toolsThe Climate Group
Hug your home1431
Eat Seasonably
Together.com
Green confessional
Snakes
Voluntary Carbon Standard
Jimmy Choo
Project Pep / 72Journey Latin America
WebsiteNBC Universal
Hallmark Channel viral gameNizlopi
‘Girls’ micrositeThe Office Group
WebsiteRobinson McColl
Snapfish/HP
Easter Hunt online gameSunday Herald
Scottish history viral gamesNBC Universal
Hallmark Channel viral game
Working with Profero, we produced this online viral game for the Hallmark Channel to promote their new ‘Crime Season’ of programming.The idea was to create a simple detective game where a player would leave evidence and clues about themselves around a crime scene and then invite a friend (anonymously via email) to see if they could discover who committed the crime.
We also created an online ad campaign to drive traffic to the site, gaining over 30,000 visits to the game in its first week.
View the work
Orlebar Brown
2010 brand re-alignment
Orlebar Brown, the high-end tailored swimwear brand, asked us to help transform them into a lifestyle brand by redesigning the Orlebar Brown e-commerce website to coordinate with a new brand language and improve the overall shopping experience.We developed the idea of an online travel/lifestyle reviews/recommendation service centred around real customer recommendations as well as those from celebrities who have affinity for the brand. We have also developed a Facebook app which features an interactive catalogue enabling Facebook users to browse, purchase and recommend products to friends.
View the work
Orlebar Brown
E-commerce website
Orlebar Brown, the high-end men’s tailored swimwear brand, asked us and our friends at LPCA for a ‘big idea’ advertising campaign (their first) to transform the company into a lifestyle brand in advance of launching a new clothing line in Spring 2009. The campaign idea is due to break over the course of 2009 in multiple media.We also redesigned the Orlebar Brown e-commerce website to coordinate with the new campaign look and feel and improve the overall shopping experience. The site will be re-launched in early November and we’re also currently working on viral concepts to drive traffic to the new website.
View the work
toptable.com
Specials board campaign
Our latest campaign for toptable.com was its most successful ever in driving traffic and building brand awareness across the UK for the online restaurant booking service.Anywhichway devised the overall brand proposition for the campaign: “Where smart diners go” which has become toptable’s unique positioning line across all media. Our creative concept was executed in video ads that invited viewers to enter their postcode in order to see special offers for restaurants in their area using toptable’s search accessed directly from the banner.
toptable.com
Turn the Tables viral game
Toptable.com, the UK’s leading online restaurant booking site, asked for a viral game that would drive table bookings and build awareness of the brand. Our idea was a simple, entertaining quiz that established how well suited a player is to their dining companion whilst out on a dinner date.We created the character of Melissa as toptable’s “relationship expert” who asks each player questions about their other half to see how well they match up. At the end, players get a personalised list of romantic restaurants in their area so they can invite their date out for a meal.
View the work
toptable.com
toptable launches in France
Anywhichway produced a French-language campaign to promote the launch of toptable.com in France. Toptable’s strategy in France is to make use of their massive dining community of 600,000 users and really make an impact on the way the French go out to eat.We used an illustrative style to represent toptable as a real lifestyle site. We then modified the messages and illustrations to work as a new UK campaign.
toptable.com
Restaurant taster videos
Toptable’s brief was to make their 100 most popular restaurants come alive on their web site using video.We shot, directed and edited the videos capturing each restaurant’s unique vibe and ambience from front of house to the kitchen to give toptable’s users a real flavour of each restaurant, resulting in increased bookings for the featured venues. We also made the videos available for download to iPods/iPhones, PSPs and mobile phones, allowing people to take toptable’s restaurants on the go with them.
Snapfish/Hewlett Packard
Easter Hunt online game
Working with our friends at SEE Design, we created the Snapfish Easter Hunt. Taking the concept of a memory game and translating it into a richly illustrated and animated online game, players took a chance at matching icons in order to win a range of Snapfish and Hewlett Packard digital products. The Easter Hunt received 100,000 players in the first week alone and generated 80,000 new subscribers to the Snapfish email database – a raging success all round.Sunday Herald
Scottish history viral games
The Glasgow Sunday Herald asked us to create a viral campaign to drive awareness and sales of the paper’s Scottish history supplements targeted towards schoolchildren age 10-15 and teachers.To bring the stories in the supplements to life, we created four viral games each featuring a famous hero from Scottish history. The look and feel of the games was closely integrated with the above the line awareness campaign and featured illustrations from a children’s book series promoted in the supplements. We also created online advertising to drive traffic to the games.
BP
Flash applications
BP comes to us when they need compelling, more creative ways of communicating important information both on bp.com and on their global intranet.Recently, we created several flash tools for BP’s Sustainability Report including an interactive map detailing BP’s commitment to sustainable practices in its locations around the world. For BP Shipping we created an interactive timeline educating on the company’s rich 100 year heritage in the shipping industry.
View the work: Sustainability map
View the work: Shipping timeline
Phaidon Press
30,000 Years of Art microsite
We created the 30,000 Years of Art microsite for Phaidon Press to promote their massive new art history book. Our biggest challenge was distilling 30,000 years of art down into a neat little package for the web.The site lets visitors browse key pages from the book, explore an interactive timeline that includes works of art from 25,000 BC to the present day and take a quiz to test their knowledge of the history of art.
View the work
Phaidon Press
Atlas of 21st Century World Architecture microsite
Phaidon recently gave us the challenge of creating the microsite for their updated Atlas of 21st Century World Architecture.Visitors to the microsite can browse sample pages from the book - zooming in on the rich architectural photography, view an interactive map highlighting 30 brilliant examples of new architecture from around the world and get a taste of the breadth of statistics included in this comprehensive reference from the world’s leading publisher of books on the visual arts.
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Phaidon Press
Three Robbers desktop app
Anywhichway created this fun desktop app for children to promote Phaidon’s upcoming re-publishing of the famous children’s book The Three Robbers by Tomi Ungerer.The application runs in the background while the three robbers take over your desktop and perform several animated scenes from the story.
The Climate Group
Hug your home
In the UK, £1 in every £4 spent on heating is wasted through poor insulation. To tackle this problem, Together teamed up with British Gas and B&Q to launch special insulation offers to employees of 14 partner companies – all with the aim of making it easier for employees to insulate their homes and save money at the same time. The real challenge was to make a rather dull topic like home insulation interesting and relevant for people.We created a microsite as a ‘one stop shop’ for all the information on the various offers along with easy step- by-step instructions for DIY loft insulation.
View the work
The Climate Group
Together.com 1431
We worked with Together to devise a campaign to promote the fact that people could save up to £1,431 per year by following Together’s energy saving tips. We teamed up with YouTube to create a “1431” Channel to host a comedy video competition featuring clips using the number 1431. Several up and coming British comedians participated by creating videos which were seeded across the web and social networks. People could vote on their favourite video or enter their own in order to win £1431. The campaign was the 29th most viewed non-profit channel of all time on YouTube.View the work
The Climate Group
Eat Seasonably
Eat Seasonably aims to educate the ‘convenience food’ generation on the benefits of eating fruit and vegetables when they’re at their seasonal best. The website highlights the fruit/veg that are best to eat each month along with special recipes from chefs like Hugh Fearnley-Whittingstall and Greg Wallace.Our interactive calendar lets you choose your favourite fruit/veg and see in what months it’s best to eat. We even produced a short animated film to tell the story of eating seasonably and why it's so great. For those who want to grow it AND eat it, the site also offers tips and how-to guides for growing your own fruit and veg.
View the work | Watch the film | View Calendar
The Climate Group
Together.com
Together is the campaign launched by The Climate Group to provide consumers with simple, everyday solutions from household brands to tackle climate change.We created the concept, design and front-end build of Together.com and also produced an animated film to launch the campaign which was shown to the world at the Live Earth concert in July 2007. The site not only features carbon-reducing ideas and tips for consumers but also lets them track how many tonnes of CO2 they’ve saved by taking each of them up. Many more goodies are in store as the site is constantly evolving.
View the work | Watch the launch film
The Climate Group
Together.com Snakes campaign
Together asked Anywhichway to come up with a digital strategy for their Autumn 2008 Snakes campaign. The campaign re-introduced the snake draught-excluder to a nationwide audience to help get the message out about saving energy and money through better home insulation.We designed and produced the campaign microsite which not only offers instructions on how to make your own crafty snake, but also includes competitions to win designer and celebrity-made snakes along with advice and tips on better insulating your home. We also produced a short PR film featuring school children making the snakes that was distributed to journalists. View the work
The Climate Group
Together.com Green confessional
Confess your eco sins to a floating priest. Anywhichway designed and produced this quirky site asking the UK population to confess their biggest crimes against the planet. Users get a customised response from the priest based on the confession they enter along with some tips from Together.com on how they can be “greener” citizens. Green prizes were even awarded to those with the ‘best’ confessions.View the work
The Climate Group
VCS
VCS is the Voluntary Carbon Standard – a new global standard developed by The Climate Group along with other international organisations to ensure voluntary carbon offset programmes have real, tangible environmental benefits. We designed and produced the informational site to formally launch the standard. The next phase will allow businesses to find and register for various carbon offset programmes around the world.View the work
Jimmy Choo
Project Pep / 72
Together with FreshNetworks, we created a social/competition site for Project 72, a campaign set up by Jimmy Choo and the Elton John AIDS Foundation that supports the Simelela Rape Centre in South Africa.The aim was to create a social site that was a representation of the Jimmy Choo Project 72 brand, but that also raised awareness about the issue and engaged users to be creative. The site featured blogs and a photo competition that encouraged visitors to upload a photo based on the theme ‘You, Your Shoes and 72’ for the opportunity to win some exclusive Project 72 Jimmy Choo prizes as well as rate and comment on other’s submissions.
Journey Latin America
Working with Bite Design, we designed and art directed the re-launched Journey Latin America website for the UK’s number one Latin American travel specialist.Nizlopi
For the cult band Nizlopi, we created a unique microsite to promote their track ‘Girls’ – the follow-up to their hit single ‘JCB song’.View the work
Orange
Orange Community
This spring, Orange employees got to vote for the charities they’d like to volunteer with. We created Orange Community as the online hub where employees can go to get inspired about the good stuff their colleagues have been doing and to register their own interest.We designed the site and built the back-end ‘volunteering engine’. Employees start by choosing a badge to represent themselves – adding it to the Volunteer Wall – a visual representation of every employee who’s volunteering. Once employees complete their volunteer day, they fill out a mini-diary (with photos) of their experience which is added to their badge profile. The site will soon be rolled out in Orange markets around the world.
Orange
‘I am’ microsite
Orange briefed us to develop a microsite for their intranet that would engage employees across the UK and get them talking about the huge new ‘I am’ consumer brand campaign launched in summer 2008.The microsite features a grid of 12,000 squares (one for each Orange employee). Employees could each claim a square as their own to upload a photo and create a personal ‘I am’ statement to share with the company. Anywhichway also created an online forum for employees to share ideas for improving the company, really bringing to life Orange’s new positioning ‘together we can do more’.
Orange
UK intranet
12,000 employees across the UK use the Orange intranet everyday to do everything from catching up on the latest company news and product launches, to answering customer queries from the call centres and retail stores to completing tasks like filling out expense reports online.Anywhichway provides support on the ground at Orange to help manage the intranet site on a daily basis - providing strategic consulting, information architecture, design, programming and content management services along with creating bespoke microsites, flash content and online video.
Orange
Orange news
Working with Insidedge, we created the look and feel and provided creative direction and production for the first issues of Orange news – Orange’s new monthly employee newspaper – before handing it off to be produced by an internal team. Each issue is unique and unmistakably Orange in its creative treatment and tone of voice right down to the Orange comic strip we wrote and illustrated each month.Magnum/Unilever
Magnum Manor microsite
Our friends at GolinHarris asked us to create a microsite for the Magnum Manor. The PR campaign involved sending an entourage of experts to tend to Desperate Housewives star Eva Longoria’s every desire at her luxury house in the south of France for a weekend.The microsite was aimed at finding a gardener for Eva’s entourage and the competition was open to guys (and girls) across Europe. Entrants uploaded a video or photo demonstrating their creativity in the garden which were viewable for everyone to see. Let’s just say there were some pretty interesting submissions and the site garnered a lot of media attention.
The Office Group
Website
The Office Group needed a new web presence for their growing company providing one-of-a-kind design-led and environmentally-friendly serviced offices throughout central London and Bristol.Anywhichway designed and built the website which captures the essence of Office Group’s unique offer through a strikingly simple and elegant design with rich photography (shot by the good folks at BAMM). The site gives potential tenants a real sense of what makes Office Group different from the generic corporate offices so common in the industry by infusing the company’s unique personality at all points.
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Robinson McColl
Website
Robinson McColl – an architecture firm set up by Alister Robinson and Stewart McColl – asked us to design a website to launch their exciting new venture. The site illustrates the firm’s philosophy and projects including their most recent – The Prince’s Club – a stunning new racket sports venue and spa hotel being built in the Moroccan desert.At the same time, we also redesigned the site for Robinson McColl’s sister firm FT2 which specialises in high-end interior design and architecture. The site showcases the firm’s beautiful residential and commercial interiors and bespoke joinery work.
Robinson McColl site | FT2 site
Channel 4
Interactive campsite
Alone in the Wild is a groundbreaking Channel 4 programme that follows documentary filmmaker Ed Wardle as he spends 12 weeks surviving alone in the Yukon wilderness of northern Canada.Channel 4 asked us to create an entertaining and interactive virtual campsite for Ed. Here, visitors can explore Ed’s survival and camera equipment, but also follow his exact daily whereabouts using a clever Google/Twitter mashup we created by combining a feed of Ed’s GPS coordinates and daily tweets. Check it out, he’s already met some pretty grizzly bears and a few moose.
View the work
